Pina Amsterdam: Specialty Coffee, Served Smarter
09/07/26
Customer Stories
In this article
A coffee café with a different address
Built for a fast morning rush
Self-ordering that keeps the line moving
Two screens that keep the bar in sync
One platform behind the café
A coffee café with a different address
Not every great coffee spot sits on a street corner. Pina found its home at Bauschplein 2 in Amsterdam, inside Hogeschool Inholland, a setting that gives the café an easy, everyday energy. The focus, though, is serious: specialty coffee done well, from a clean espresso to a Flat White, alongside matcha in every form, loose-leaf teas, fresh pastries and a rotating line-up of smoothies and health shots.
It is the kind of place people fold into their daily routine, a quick cortado on the way past, a matcha latte to sit with, a carrot and honey loaf to go. And a routine like that only works if the queue keeps moving.
Built for a fast morning rush
A cafe lives and dies by its peak. When everyone wants their coffee in the same half hour, between lectures, before a shift, on the way in, even a great barista can only pull so many shots while also taking orders and handling payments. Long waits at the register quietly cost sales, and in a coffee bar they cost something bigger: the easy, relaxed feeling that brings people back.
Pina set out to keep that feeling intact. The goal was simple: let guests order at their own pace while the team stays focused on the craft behind the bar.
Self-ordering that keeps the line moving
With two self-order kiosks, guests at Pina browse the full menu, customise their drink and pay without waiting for a free member of staff. Want an extra espresso shot, oat milk instead of dairy, a shot of hazelnut or vanilla syrup? It is all there on screen, clearly laid out, so guests can build exactly the drink they want without a back-and-forth at the counter.
That does two things at once. It moves people through faster during the rush, and it nudges the average order up gently, an extra syrup here, a pastry there, without any pressure from staff. The barista, meanwhile, gets to stay on the machine instead of the till.
Two screens that keep the bar in sync
Every order runs through a single POS and lands on two Kitchen Display Systems behind the bar. That split matters in a café: drinks can flow to one screen and food or specials to another, so nothing gets lost when both kiosks fire orders at once.
Instead of paper tickets or shouted orders, the team sees a clear, live queue. Each drink appears in order, with the detail attached, alternative milk, an extra shot, to go, so the barista makes it right the first time. The result is a bar that keeps pace with the room, even when the peak between classes hits all at once.
One platform behind the café
What makes it work at Pina is the way everything connects. Two Self Order Kiosks, one POS and two Kitchen Displays all run on a single Eatcard platform. Nothing has to be stitched together, and nothing falls between the cracks, from the moment a guest taps their order to the moment it lands in their hand. That is what lets Pina stay focused on what matters: good coffee, served quickly, in a space that feels easy to be in.
Curious how the same café & lunchrooms setup could work for your concept? Book a demo and see what Eatcard can do for your hospitality business.