If you own a smartphone, you most probably have used it to check in on events, get flight tickets, order food over the internet, or book a time slot in the gym. In the past few years, we have seen businesses in almost every sector take some of their operations online, providing both sides with convenience and improved accessibility.
However, hospitality has always been a conservative sector in terms of digitalization. It is often argued that introducing more technology will undermine the whole concept of hospitality as it limits human interaction. It is a fact that excellent customer service is the competitive edge of most of the businesses in the industry, making your guests choose you over everyone else. So a lot of restaurateurs and hoteliers are distinguishing between the digitalization that affects the guests’ experiences, and the digitalization of the background operations, putting their focus on the latter. In reality, your guests use their mobiles every day: most of your customers will quickly get a grasp of the controls and navigation in the technology, feel more engaged with, and excited about your business for standing out.
One of the easiest ways to start with digitalization in your venue is going digital with your menu. While you are creating a digital copy of your menu, you are laying out the foundation for future technological implementations. Here are some of the main advantages of having a digital menu.
1 – Easy editing anytime you like.
With everything linked to the cloud, you can make instant updates at any time of the day. Change product pictures, descriptions, and even prices from any device and they will instantly be online. In this way, you can not only save a lot of time and money on reprinting your paper menus – you save the forests!
2 – Internationals love it!
Digital menus can easily be made available in multiple languages, which is the perfect solution for venues with a lot of international tourists. No more misunderstandings, dictionaries, and hassle. Let your tourist guest feel comfortable at your restaurant.
3 – Maximum accuracy for both front-of-the-house and kitchen staff.
Ordering from a digital menu minimizes the human error rate, i.e. the chance that some of your staff makes an accidental mistake with the orders. Read more about the cost of human error in hospitality in this blog.
4 – An interactive tool that grabs your customers’ attention.
Add more information about your dishes such as allergens and nutrition facts, because a digital menu can fit much more than a printed one. You can also add special promotions for the holiday season, automatically recommend add-ons, and set the menu up in your own branding! Guests can take their time to find what they really want, and order anytime they are ready directly from their mobile devices.
Setting up a digital menu with Eatcard has many more advantages because everything is linked to one system.