Blog

The Benefits of a Digital Menu in Your Restaurant

One of the easiest ways to start with digitalization in your venue is going digital with your menu. While you are creating a digital copy of your menu, you are laying out the foundation for future technological implementations. Here are some of the main advantages of having a digital menu.

29 July, 2021

If you own a smartphone, you most probably have used it to check in on events, get flight tickets, order food over the internet, or book a time slot in the gym. In the past few years, we have seen businesses in almost every sector take some of their operations online, providing both sides with convenience and improved accessibility.

However, hospitality has always been a conservative sector in terms of digitalization. It is often argued that introducing more technology will undermine the whole concept of hospitality as it limits human interaction. It is a fact that excellent customer service is the competitive edge of most of the businesses in the industry, making your guests choose you over everyone else. So a lot of restaurateurs and hoteliers are distinguishing between the digitalization that affects the guests’ experiences, and the digitalization of the background operations, putting their focus on the latter. In reality, your guests use their mobiles every day: most of your customers will quickly get a grasp of the controls and navigation in the technology, feel more engaged with, and excited about your business for standing out.

One of the easiest ways to start with digitalization in your venue is going digital with your menu. While you are creating a digital copy of your menu, you are laying out the foundation for future technological implementations. Here are some of the main advantages of having a digital menu.

1 – Easy editing anytime you like.

With everything linked to the cloud, you can make instant updates at any time of the day. Change product pictures, descriptions, and even prices from any device and they will instantly be online. In this way, you can not only save a lot of time and money on reprinting your paper menus – you save the forests!

2 – Internationals love it!

Digital menus can easily be made available in multiple languages, which is the perfect solution for venues with a lot of international tourists. No more misunderstandings, dictionaries, and hassle. Let your tourist guest feel comfortable at your restaurant.

3 – Maximum accuracy for both front-of-the-house and kitchen staff.

Ordering from a digital menu minimizes the human error rate, i.e. the chance that some of your staff makes an accidental mistake with the orders. Read more about the cost of human error in hospitality in this blog.

4 – An interactive tool that grabs your customers’ attention.

Add more information about your dishes such as allergens and nutrition facts, because a digital menu can fit much more than a printed one. You can also add special promotions for the holiday season, automatically recommend add-ons, and set the menu up in your own branding! Guests can take their time to find what they really want, and order anytime they are ready directly from their mobile devices.

Setting up a digital menu with Eatcard has many more advantages because everything is linked to one system.

      Start offering takeaway and delivery services seamlessly, using your existing menu. You can adjust what meals are available for dine-in and takeaway, by simply checking the settings of your product. Here you can also choose if the product will be displayed on your self-service kiosks.


      Collect your data in a single overview in a few clicks – no more paperwork! Analyze your sales and campaign performance with our handy insights dashboard, which provides you with all the most important information at a glance. See what your most selling products are, and identify points for improvement to grow your business smartly.


      With Eatcard’s loyalty program, you can take your customer experience to the next level. Your loyal customers will receive a welcome message as they check in their reservation or enter the digital menu, and you can approach your guests more personally.

Hoe selecteer je de beste technologie voor jouw restaurant?

24 September, 2021

Undo check-in/check-out and more new features LIVE

14 September, 2021

Disruptive Technology, Change Management, & Cloud

23 August, 2021